The lives of two women in Bedfordshire could be transformed by an initiative launched today to celebrate 100 years of votes for women. Under The Inspire Initiative, women will have the chance to transform their business or personal lives with coaching and mentoring worth up to £5,000 each.

The Inspire Initiative was prompted by The Higgins exhibition Celebrating the Women of Bedfordshire. Elizabeth Toogood, who is one of the 60 county women featured in the exhibition and a sought-after business mentor, wants the inspiring exhibition to have lasting benefit for women in the 21st century.


Liz Toogood has been mentoring people for 40 years alongside her day job. She has experience in business in the corporate world, a family business and in her own businesses. She also created Bedfordia Motor Holdings and took it into substantial profit.





The initiative, launched by her consultancy Elizabeth Toogood Critical Friend, is a competition that invites women to identify who has motivated them, re-kindle the feelings that fired their ambition, and share them creatively. The best will win mentoring worth up to £5,000 to help them achieve their ambitions.


It is open to any adult woman living or working in the county, other than those in full-time education. “All you need is to have been inspired and to want to succeed – on your own account or as an employee,” Mrs Toogood said.


“A little bit of self-belief goes a long way. That’s why everybody ought to have a coach,” she added. “You stay on top form only if somebody helps you. My job is to help make a good business or person into a great one. People often think they lack the skills they need to be really successful. I’m here to help them develop those skills.”


There will be two winners – The Judges’ Award for the best entry will win two years’ free mentoring with Liz Toogood of Elizabeth Toogood Critical Friend (www.toogoodcriticalfriend.co.uk). Then all the entries will be automatically entered into a prize draw to win one year of free mentoring with Liz.


Go to www.theinspireinitiative.co.uk for all the details of how to enter and become one of the fortunate women.



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>